Hello!
I am Jessi Woinarowicz.
I know, that last name can be a tongue-twister! If you’re not from northern Minnesota or Poland, it’s pronounced Win-ah-raw-vich.
As a mom of three boys 10 and under, I navigate the whirlwind of daily life with bold coffee, community and curiosity.
My thread?
I am a business strategist and narrative-based writer, capturing the space between growth and grace. I look to create pieces reflective of who I am, combining my love for business, motherhood, travel, community, philanthropy, faith and leadership.
Through honest reflections, everyday adventures, and the in-between moments, I write to reflect—not instruct—creating work that feels like like a deep breath in a noisy world.
I’m working out life as it comes and my writing and work is a reflection of that process. No formulas, no lessons—just a life unfolding, each experience stringing together who I’ve been and my path forward. All full of contradictions, curiosity and depth.
Are you one who:
Rejects traditional life timelines and craves depth and purpose?
Ever-evolves through different seasons of life with feeling the need to have it all figured out?
Appreciates adventure, personal growth, and real, unfiltered moments over perfection?
Is tired of current social media trends that are not reflective of you?
Wants to know that your life matters deeply? (Spoiler alert: It does!)
Within these pages,
I aim to uncover stories that shape us and the paths that call us forward.
Welcome.
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Illuminate
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The Written Stories
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Glaze and Grit Podcast
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My Journey
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The Latest Playlist










Let’s connect over coffee, stories, or big ideas—because the best conversations tend to start with one of the three.